In a recent development, the programmatic advertising platform, zMaticoo, by Eclicktech, has forged an exclusive strategic partnership with Enjoy4fun, an emerging online game platform. This collaboration is geared towards leveraging zMaticoo’s capabilities to propel Enjoy4fun’s future monetization endeavors, utilizing advanced advertisement optimization and integrating cutting-edge technology. The objective is to establish seamless connections between Enjoy4fun, brands, and advertisers.
The HTML5 game industry is currently experiencing a surge, marked by the absence of constraints in time, space, and devices. Players can effortlessly indulge in free gaming experiences across mobile or desktop devices. This trend provides a lucrative opportunity for monetization, not only for game developers but also for non-game publishers, particularly with web-based, click-to-play, and casual games.
Enjoy4fun, launched in early 2022, offers players a platform to engage in games through browsers on various devices without requiring installations akin to mobile apps. Beyond providing advertisers with premium display channels for brands, Enjoy4fun facilitates user acquisition and monetization for game developers.
To facilitate overseas market expansion, Enjoy4fun has strategically aligned with zMaticoo. Facing the challenges of intense competition in foreign markets, especially in the United States and Brazil, zMaticoo has delivered sophisticated and customized solutions. Leveraging its experience and analytical insights in the overseas market, zMaticoo has significantly boosted Enjoy4fun’s metrics, resulting in daily website visits in the tens of millions, a 500% surge in user engagement, and a remarkable 100% increase in return on investment within just one week. The partnership has also expedited Enjoy4fun’s audience growth, accompanied by a tailored monetization strategy.
Enjoy4fun presently boasts access to a diverse array of over 800 game categories, including racing, strategy, arcade, and multiplayer genres, featuring renowned developers such as Million Star and bro. Despite being less than a year old, Enjoy4fun has rapidly garnered over 10 million daily active users worldwide, earning recognition as one of Google’s top developers.
As the programmatic arm of Eclicktech, zMaticoo has played a pivotal role in connecting global advertisers and developers through its programmatic solutions in the digital advertising landscape. This exclusive partnership with Enjoy4fun signifies not only an expansion in zMaticoo’s premium inventory but also a deeper integration between the two entities. As of 2022, zMaticoo has established collaborations with over 1000 global publishers, including VIU, Kwai, Camscanner, Funcorp, Opera, WPS, OutFit7, and Open My Game. Additionally, it has interfaced with over 100 leading programmatic demand-side platforms.
Looking ahead, zMaticoo remains committed to assisting not only brands and advertisers in acquiring users more effectively but also supporting publishers and developers in achieving enhanced monetization within the digital advertising ecosystem. Through continuous breakthroughs and innovations in algorithms, zMaticoo aims to bring about more effective user targeting. Simultaneously, it provides a comprehensive solution encompassing SDK, RTB, TAM, and Prebid for ad management and monetization.
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